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P&G Works the Social Circuit

Bounty is featured on Restaurant City.

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By: TOM BRANNA

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Will a new online deal help Procter & Gamble quickly pickup sales? P&G is partnering with Electronic Arts Inc.to feature its Bounty products in the social game called Playfish Restaurant City. Financial terms of the deal were not disclosed, and there’s no word yet if other P&G brands, such as Olay or Tide, will start making their way into online gaming. Electronic Arts is a global leader in digital interactive entertainment with Playfish and Pet Society as its trademarks...

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